Simplifying HCP Survey Insights for strategic growth in Pharma

Challenge – 

A leading pharmaceutical company faced significant challenges in leveraging insights from its Health Care Practitioner (HCP) surveys. Every semester, HCPs across diverse treatment areas worldwide provided detailed feedback on the products they used and the patient share allocated to each product. While these surveys aimed to generate valuable market insights, the complexity of the analytical methods created barriers for business users.

The analysis was often perceived as a “black box,” with methodologies that were neither transparent nor easily understood. Business teams struggled to interpret the insights without extensive training, leading to delays in decision-making. Instead of actionable outcomes, the process demanded considerable effort just to make sense of the results. This lack of clarity and usability hindered the ability to react swiftly to market dynamics and maintain a competitive edge. A more intuitive, transparent approach was urgently needed to transform these insights into timely, impactful strategies for growth.

Solution

At Algorhythm Group, we developed a machine learning model that was able to learn the link between a HCP brand loyalty and answers to the questions of the Loyalty survey.

Through model explanation, we reverse engineered the model to generate a brief summary of KPIs that most drive HCPs to use and grow the company brand in their treatment area. Both these insights and real-world brand performance were linked to provide users with an intuitive and on-demand dashboard of actionable insights. We used an interpretable model to ensure a white-box solution and validated the generated insights for maximum reliability and actionability.

Impact

Actionable insights for brands using model explanations

The actionable insights generated with our white-box solution continuously helps business users to take concrete steps in order to ensure that HCPs remain loyal to the company brand. Moreover, these insights guide users in understanding which KPIs generally drive HCPs to use brands to treat their patients.

With our solution, the company never misses out on insights to grow their brands’ share and is always informed on the KPIs that help them retain strong competitively in the pharmaceutical market.